The footage to gather
- Raw material
- The distinctive finishing step
- The piece being used
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a visual reel
Opening
Open with the most legible action rather than a long title card.
Middle
Frame the important detail for a vertical screen and keep text away from interface overlays.
Ending
Leave the result on screen long enough to understand.
Review it for handmade brands
Do not speed up a process in a way that misrepresents how it is made.
Ask yourself: Does the visual story remain clear with the sound off?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.