The footage to gather
- The item or service being requested
- One real part of the process
- The completed order
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a standalone short episode
Opening
Begin with a question the episode will actually answer.
Middle
Keep the essential action visible and use captions that make sense outside the full series.
Ending
Deliver the answer before inviting the next episode.
Review it for small business owners
Promise only the turnaround and availability your business can deliver.
Ask yourself: Does this episode make sense to someone who has never seen the channel?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.