The story worth telling
One demonstration can support different questions: what happens, why it happens and where it is useful. Film the example once with enough detail, then give each short its own explanation and ending.
Three things to capture
- The full demonstration
- A close-up of the crucial detail
- Three short spoken explanations
Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.
Give the edit a shape
Episode one shows the effect
Episode two explains the cause
Episode three gives an application
Before you share it
Check that each episode makes sense without the others and that the science or instruction remains accurate.